Our production for Baystate Hospital kept us on our toes as some of the equipment didn’t work as planned. But that’s when having a crew of true professionals comes into play. We had a vision and put our heads together to make it come to life no matter what.
The commercial highlights three Baystate cancer patients as a slow reveal showcases each of them being able to continue with their favorite activities as they go through treatment at Baystate, close to home.
We created four television spots. One long 60 second version as well as three 30 second spots.
Here are some of our sets yesterday for the Baystate Health TV commercials. Photos by Bryana Lucas.