It’s not often we are able to find time to create cool videos for ourselves, we plan to do MUCH more of that moving forward. And this is a great example of why. The Desmond video is our most watched, liked and shared video on social media to date.
Chris was intrigued by this street dancer and felt compelled to make a badass video featuring him.
We made a plan to have him come into the studio and that was about the extent of pre-production on that! Chris set up a really cool shot, blacked out with some dramatic spot lighting. We gave him the stage and he opened up and shared more than we expected. It was courageous of him and we really respected that.
We went on to have him dance in front of the green screen. This allowed for us to put Desmond into the worlds he might imagine he’s dancing in rather than just out on the street.
It was fun to just open the creative flood gates and let art take it’s course.