American Women's College "What If"

This was a fun one… complex… but fun!

We wrote the script and edited together a “mock-up” of the commercial using Chris’s voice to narrate it along with stock video for the visuals. We really wanted the client to see what it was that we were dreaming up, and felt that this was the best way to present the idea. And it was.

The client fell in love with what we’d pitched and we were able to move forward. We began breaking it down shot by shot and mapping out the production that would bring our vision to life.

We shot in SEVEN different locations for this 30 second spot!

We also created an extended 60 second cut. It can feel a bit wasteful to see footage left on our cutting room floor… so it’s nice to be able to create additional content and put it to use! It’s great for social media.