LaDawn is clearly a rock to their family, so for her to think of being anything less than superwoman just didn’t make sense to her. Her physical symptoms of the disease are still minimal enough that she can continue on her normal routine of life, and so be it she continues on as strong (or stronger) than ever.
We spent two days with each of the women. First, we did a full day focusing on the interview. We took that footage and created a narrative edit, finding the best way to tell their story. From there we created a list of what we felt would pull the stories together. We got pictures and assets from the women and went back to their homes to shoot some additional b-roll and scenes to pull it all together. We followed Mickie to work to see what a day in the life at the warehouse was like, and then sat with her family at the kitchen table and witnessed her getting a phone call where she was offered the job she had recently applied for at a doctors office! We couldn’t have planned that any better.
We are passionate storytellers who strive to tell real stories with good intentions. Intentions not just to sell a product (or enroll a student in this case) but to help and inspire others. This type of work feeds our souls. We were so honored to be welcomed into the homes of Mickie, LaDawn and their families and are very proud of the work that came out of this.