We created a 30 second spot for TV, as well as an extended 60 second version that was shared on social media and their website. The goal for this spot was to showcase a diverse group of women who share the same goal. We did this using the concept of writing in their journals. Each in their own unique setting, telling a shared story of their growth through The American Women’s College.
We rarely create storyboards, and this is a good example of why. We were able to shoot each of the women in their individual scenes reading the entire